Upfront 2023
Disney
Winning the Upfronts
CHALLENGE
Dominate the upfronts while showcasing Disney's brand and content portfolio to key sponsors.
SOLUTION
A unique experience leaning on what Disney does best–storytelling through an interactive attendee journey–converting attendees into loyal buyers.
RESULTS
- Lauded "the best Upfront Experience yet" by clients and earned $9B in sponsor commitments.
- Best B2B event: EventX, Muse Creative Awards, Event Marketer Experience Design & Technology Awards
"Your commitment to Disney, your collaborative spirit and your determination to produce something “great” was reflected not only last night, but throughout this process. We still recall the very first meeting where you shared options and we all fell in love with “Connections”. Our collective connection is what made yesterday so strong."
EVP, Client & Brand Solutions