Rebrand Town Hall
Weight Watchers
New brand identity rollout for a 55 year-old iconic brand
CHALLENGE
Publicly introduce the change of brand identity–a monumental shift that required buy-in and ownership from the entire organization.
SOLUTION
Within two weeks we designed, crafted and produced three inspirational video pieces including:
- 55-minutes of scripted content capturing the main messages and rationale in the voices of over 20 presenters.
- A complete broadcast set, using just 3 cameras, that reflected the new brand’s essence and color palette, while allowing for seamless transitions between topics and presenters.
- Complete visual support to reflect the exact look and feel of the new brand identity.